Big Cat Rescue, a sanctuary for big cats, wanted to communicate their mission of rescuing abused and abandoned big cats through a virtual tour app, not only in English, but also in Spanish so that they could reach even more hearts and minds. Carole Baskin, CEO of Big Cat Rescue created the Big Cat Rescue App as well as the Spanish version, Grandes Felinos al Rescate using the App Builder Website. Read about how this non-profit organization is spreading the word and awareness about its important mission through their app.
We caught up with Big Cat Rescue’s #1 cat lover and CEO Carole Baskin about her experience using our tourApp Builder Platform. The app offers a tour of the Big Cat Rescue Sanctuary complete with photos and audio for over 100 Cats along with a GPS based and Campus map. The app is updated as new cats are brought in to the sanctuary. The app is available for iPhone and Android.
Tour Buddy: What made you decide to build an app for your organization?
Baskin: We had an app designed for us by a donor, but we didn’t have the ability to keep it current and didn’t want to keep asking him to update it, so the Tour Buddy app was a great way to get what we wanted, without bothering anyone else.
Tour Buddy: How long did it take to create the content and create the app using the Tour Buddy app builder website?
Baskin: It took me two days to build our tour, and that included 105 exotic cats (or stops, as would be the lingo on most tours). There was a photo of each cat, a written bio and an audio bio recording for each cat. We also plotted each cat out on a map in the app. I think it could have been done in a day, if I had all of the files ready ahead of time.
Tour Buddy: What is some of the feedback you have received from the app users?
Baskin: Big Cat Rescue app users love being able to see the cats and hear their stories. It is also a great training tool for our tour guides to learn the cats’ stories and facts about all of the cats at the sanctuary.
Tour Buddy: What is the best part about your app?
Tour Buddy: What did you like about working with Tour Buddy to create your app?
Baskin: The interface was so user friendly that I didn’t need to schedule training and that means a lot to me since time is what I have the least of.
Tour Buddy: What advice would you give to other organizations that are looking to create an app?
Baskin: The Tour Buddy app is IT. No one knows your site like you do, so take the time to put it all in an app and you will benefit from the effort.
Tour Buddy: How often do you make updates to the app content?
Baskin: We update the content less than once a month and expect that we will maintain this same schedule.
Tour Buddy: What impact has your app had on your organization?
Baskin: The Tour Buddy app has enabled me to make sure that every tour guide gets the exact, “purrfect” story on each cat. In the past, our tour guides trained tour guides and, like the old game of telephone, the message gets changed the more it is handed down. We use a written guide, but people still repeat what they hear more than what they read. By having our audio stories all contained in the Big Cat Rescue app, every guide is hearing the accurate and relevant stories of the 105 exotic cats at the sanctuary.
Find Big Cat Rescue on YouTube at BigCatTV.com (More than 63,000,000 views) or on
Facebook http://www.facebook.com/BigCatRescue (More than 95,000 Big Cat Rescue fans).
Tour Buddy helps its clients reach new audiences. Create an app, update it on the fly, and build your own tour in less than a week (Baskin finished theirs in TWO DAYS!). If you are interested in creating your own mobile app, or you have a question about our tour app builder, please feel free to sign up for your 14 day free trial! You can also check out our FAQ page for more information.