How to Use the App Reports

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How to Use the App Reports

Now that your app is live, you will have access to two different types of reports.  App Figures reports and User Reports on the App Builder Website give you insight into your apps’ download numbers as well as how the app is being used.  Below is a detailed explanation for both types of reports.

App Figures Reports

Within a week of both your iOS and Android app of being published, you will receive weekly e-mails from a third party service called App Figures.  How does App Figures have all of this detailed information about your app?  We connect our developer accounts for the App Store and Google Play directly with App Figures.  App Figures then reports how many overall downloads there have been for your app.

Not only are the overall downloads included, but you can see how many downloads there are in a selected time frame for the iOS compared to the Android app.  You can also see what country users are downloading your app in and how many.  App figures also reports your revenue (if your app is paid) for a selected time period.

You will receive weekly e-mails with the numbers for that week or you can login to App Figures and filter your download numbers by date, iOS/Android as well as country.

App Builder Reports

Reports on the App Builder Website give you in-app analytics to show which stops are the most popular and how long users are spending in each stop.  Filters for the date give insights into usage throughout the year.

Single Guide Reports

Below is a screenshot and an explanation of reports for a SINGLE guide app:


Week/Month Filter Button – Use this filter to quickly show the usage in the app for the week/month.  Once you choose the week/month view, then you can filter the dates for the week or month with the date filter above the ‘App Info’ Section.  All of the data you then view will be filtered by the dates you selected.

Total Stop Views – This is how many times the stop has been viewed, which means the user clicked on the stop.  If the same user clicks on the same stop, leave it and comes back, this is counted as 2 views even though it is the same person.

Unique Stop Views – This is how many times the stop has been viewed by a single user.  So these stop views only show the first time a user has clicked on the stop.  The Unique Stop Views does not count the same user clicking around on the same stops.  That is why it is titled as ‘Unique’ because it only counts the first time a stop is viewed by a user.

Average Time in Stop (Minutes) – This is how long the user is spending in that specific stop in minutes.

Users – The number of users who have viewed that stop.

Tips: You can press any of these filters to view the list from highest to lowest.  For example, if you want to see which stop users are spending the most time in, you would press the ‘Average Time in Stop’ to see the highest to the lowest.

Multi-Guide Reports

Below is a screenshot and an explanation of reports for a MULTI-guide app:

App Info – The app that users download on the App Store and Google Play is listed in this section.  It is your main app/default app/ parent app which all mean it is the app where users can download all of your attached guides.

# of users in Parent App – These are the number of users who downloaded your app AND opened it your app.  This does not mean ever user downloads an attached guide.

Guide Downloads – Number of downloads for the specific guide.


Average Time in Guide (minutes) – The average number of minutes that all the users spent in the attached child guide for the selected time period.

Users – Number of users who downloaded AND opened that specific guide for the selected time period.

Guide Selection – When you select a guide, a drop down of all the stops in that guide will be generated.  The information provided shows the in-app analytics for that guide.  See the Single Guide App analytics for an explanation of the information.


See a video of how the App Builder Reports works in action: